The book this episode covers

Rolex Jubilee
Hans Wilsdorf · Reading rank 348
David identifies the source's lesson that one opportunity unlocks future opportunities while introducing Hans's account of the perpetual watch.
Dedicated episode · Founder theme
Books David recommends along the way

Call Me Ted
Ted Turner with Bill Burke · Reading rank 108 · in 5 other episodes
David contrasts Turner’s belief in cable with the established broadcasters’ studios and staff, using the autobiography to explain an opportunity Hans Wilsdorf also saw before competitors.
Cross-episode reference · Founder theme

The Luxury Strategy
Jean-Noel Kapferer and Vincent Bastien · Reading rank 408
David highly recommends The Luxury Strategy and says it is fascinating.
Explicit praise
Also mentioned

Poor Charlie's Almanack
Charles T. Munger, edited by Peter D. Kaufman · Reading rank 11 · in 44 other episodes
David applies the book's social-proof-as-leverage idea to Hans Wilsdorf's use of independent observatory certificates.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works