Reading rank 354
Rolex Jubilee
, subject: Rolex history and Hans Wilsdorf's account of founding Rolex, 1946
Wilsdorf’s own account shows how a watch seller built a name customers would ask for and a product they could trust.
51
Coverage Score
2
Scored evidence
About the book
The four-volume set combines Wilsdorf’s personal account with histories of the wristwatch chronometer, the waterproof watch and the self-winding watch. Published in 1946, it presents the company’s early development through several separate booklets.
Why read it
Best if you want a founder’s firsthand account of building a watch brand, and are comfortable supplementing a short historical source with other research.
Key themes
- Build demand for your own name
- Keep a few priorities in view
Evidence and original sources
Source: official Founders episode — #351
This record is supported by 4 public evidence rows linked to original Founders episodes.
- The Founder of Rolex: Hans Wilsdorf — From Wilsdorf’s account, David examines building demand for the Rolex name through advertising and insisting that retailers sell watches under that name, rather than leaving the supplier behind the retailer’s brand.