The book this episode covers

Call Me Ted
Ted Turner with Bill Burke · Reading rank 108 · in 5 other episodes
David highly recommends reading the book, especially for people interested in building a media company.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way

Titan
Ron Chernow · Reading rank 10 · in 29 other episodes
David uses Titan's Rockefeller passage to support hiring talented people when found rather than only when immediately needed.
Founder theme

Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
David uses Ogilvy's practice of finding excellent advertising work and contacting its creator as a hiring lesson.
Cross-episode reference · Founder theme

In the Company of Giants
Rama Dev Jager and Rafael Ortiz · Reading rank 27 · in 22 other episodes
Cross-episode reference

Liftoff
Eric Berger · Reading rank 53 · in 11 other episodes
David draws a recruiting lesson from Liftoff: solve practical barriers that prevent an identified high-value candidate from joining.
Founder theme

Pieces of the Action
Vannevar Bush · Reading rank 79 · in 8 other episodes
David calls Pieces of the Action a fantastic autobiography.
Explicit praise · Founder theme

Driven
Larry H. Miller with Doug Robinson · Reading rank 105 · in 10 other episodes
David uses Larry Miller's account of hiring Jerry Sloan to illustrate giving strong hires autonomy to run the function they were hired to lead.
Founder theme

Cable Cowboy
Mark Robichaux · Reading rank 150 · in 2 other episodes
David calls Cable Cowboy the best book he has read on the invention of the cable TV industry.
Cross-episode reference · Explicit praise

The Gambler
William C. Rempel · Reading rank 159 · in 2 other episodes
David calls The Gambler an excellent book.
Cross-episode reference · Explicit praise
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works