The book this episode covers
The Outsiders
William N. Thorndike Jr. · Reading rank 45 · in 9 other episodes
David describes the outsider CEOs' shared unconventional, lean-organization approach.
Dedicated episode · Founder theme
Books David recommends along the way
Berkshire Hathaway Letters to Shareholders
Warren Buffett · Reading rank 16 · in 47 other episodes
David applies a Berkshire shareholder-letter observation about peer imitation to CBS's diversification behavior.
Founder theme
All I Want to Know Is Where I'm Going to Die So I'll Never Go There
Peter Bevelin · Reading rank 103 · in 5 other episodes
Cross-episode reference
Call Me Ted
Ted Turner with Bill Burke · Reading rank 108 · in 5 other episodes
David draws the theme that cable could be treated as opportunity rather than threat, citing Turner and Murphy.
Cross-episode reference · Founder theme
Also mentioned
Poor Charlie's Almanack
Charles T. Munger, edited by Peter D. Kaufman · Reading rank 11 · in 44 other episodes
In a Founders Notes promotion, David cites Poor Charlie's Almanack's history lesson when explaining the product.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works