Founders #206 · · 8 books
Albert D. Lasker (the creation of the advertising industry)
The book this episode covers
The Man Who Sold America
Jeffrey L. Cruikshank and Arthur W. Schultz · Reading rank 136 · in 4 other episodes
David calls the book's story fantastic and recommends it to interested listeners.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
David applies Peter Thiel's power-law concept from Zero to One to the unequal distribution of people's talent.
Founder theme
Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
David uses Ogilvy's account of Lasker to explain the advertising principle that great advertising is salesmanship in print.
Founder theme
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
David says he reread the paperback edition of Scientific Advertising.
Cross-episode reference · Reread language
Also mentioned
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference
The Defiant Ones
Allen Hughes · Watch & Listen · in 11 other episodes
David calls The Defiant Ones a great documentary while attributing a Jimmy Iovine fear lesson to it, with explicit uncertainty about the exact scene.
Explicit praise · Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works