The book this episode covers
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
David calls buying the book a no-brainer and says he would read it regardless of the companion autobiography.
Cross-episode reference · Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference
Sid Meier's Memoir!
Sid Meier with Jennifer Lee Noonan · Reading rank 148 · in 3 other episodes
David applies Meier's rejection of conventional wisdom and publisher resistance as a creator lesson.
Cross-episode reference · Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works