The book this episode covers

Copy This!
Paul Orfalea and Ann Marsh · Reading rank 84 · in 11 other episodes
David calls the book's practical, simple knowledge fascinating.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way

Against the Odds
James Dyson · Reading rank 1 · in 25 other episodes
David says that if listeners read only one book, he would choose James Dyson’s autobiography, calling it a fun and interesting study of stubbornness and perseverance.
Explicit praise

The Fish That Ate the Whale
Rich Cohen · Reading rank 2 · in 38 other episodes
David calls The Fish That Ate the Whale one of the best books he's read for the podcast.
Cross-episode reference · Explicit praise
Berkshire Hathaway Letters to Shareholders
Warren Buffett · Reading rank 16 · in 47 other episodes
David applies a Buffett-letters lesson about not dismissing simple actions while discussing Kinko’s marketing.
Founder theme

Les Schwab Pride in Performance
Les Schwab · Reading rank 28 · in 10 other episodes
David tells listeners to read Les Schwab's autobiography.
Cross-episode reference · Explicit praise · Founder theme
Also mentioned

Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
David references Zero to One's argument that advertising works on everyone.
Founder theme

Invent and Wander
Jeff Bezos · Reading rank 18 · in 23 other episodes
David applies the Bezos “invent and wander” idea; he attributes it to earlier Bezos podcasts without explicitly naming the book.
Founder theme

Let My People Go Surfing
Yvon Chouinard · Reading rank 31 · in 12 other episodes
David compares Yvon Chouinard's Let My People Go Surfing ethos to the philosophy Orfalea and his partners built at Kinko's.
Founder theme

The Autobiography of Andrew Carnegie
Andrew Carnegie · Reading rank 49 · in 13 other episodes
David draws on an idea from Andrew Carnegie's autobiography about judging yourself rather than relying on others' judgment, applying it to Orfalea's story.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works