Founders #393 · · 3 books

The Marketing Genius of the Michelin Brothers

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The books this episode covers

  1. Michelin

    Alain Jemain · Reading rank 361

    David names Michelin: A Century of Secrets as one of the two books researched for this episode.

    Dedicated episode

  2. The Michelin Men

    Herbert R. Lottman · Reading rank 361

    David names The Michelin Men: Driving an Empire as the second book researched for this episode.

    Dedicated episode

Books David recommends along the way

  1. Michelin Guide

    André and Édouard Michelin · Reading rank 392 · in 1 other episode

    David calls the Michelin Guide probably the most successful guidebook in history.

    Explicit praise · Founder theme

Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works