Reading rank 356
The Michelin Men: Driving an Empire
, subject: Michelin brothers and Michelin, 2003
A research source David Senra used while examining the Michelin brothers’ marketing genius.
45
Coverage Score
1
Scored evidence
About the book
The book follows Michelin's shift from bicycle to automobile and airplane tires, the founding of the Michelin Guide in 1900, and the company's anti-union practices and wartime production for Vichy France.
Why read it
Best if you want to follow one of the books David Senra used while researching the Michelin brothers’ marketing genius.
Key themes
- A research trail into Michelin marketing
- A focused point of entry
Evidence and original sources
This record is supported by 1 public evidence rows linked to original Founders episodes.
- The Marketing Genius of the Michelin Brothers — David names The Michelin Men: Driving an Empire as the second book researched for this episode.