Michelin: A Century of Secrets
, subject: Michelin brothers and Michelin, 1982
One of only two books David researched for the episode on the marketing behind Michelin's founding brothers.
About the book
The book covers Michelin's beginnings manufacturing rubber brake pads for horse-drawn carriages and its development of the removable tire in 1906 and the X tire in 1948. It also covers the Michelin brothers' aviation ventures, including the Michelin Cup and wartime Breguet-Michelin aircraft, and the company's direction of Citroën from 1935 to 1974.
Why read it
Best if you want to see which sources David draws on when building an episode, rather than a description of Michelin's marketing lessons themselves.
Key themes
- A named research source
- One of a two-book pairing
Evidence and original sources
This record is supported by 1 public evidence rows linked to original Founders episodes.
- The Marketing Genius of the Michelin Brothers — David names Michelin: A Century of Secrets as one of the two books researched for this episode.