The book this episode covers
In-N-Out Burger
Stacy Perman · Reading rank 233 · in 1 other episode
David directs listeners to the book for the full succession story.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
Cross-episode reference
Becoming Trader Joe
Joe Coulombe with Patty Civalleri · Reading rank 91 · in 9 other episodes
Cross-episode reference
Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin Freiberg and Jackie Freiberg · Reading rank 98 · in 4 other episodes
David calls Nuts fantastic and the best book for applying simplicity to a business.
Cross-episode reference · Explicit praise
Aliens, Jedi, and Cults
Richard Burton · Reading rank 376 · in 1 other episode
David calls this post one of the best he's ever come across and names its author.
Founder theme · Explicit praise
Also mentioned
Berkshire Hathaway Letters to Shareholders
Warren Buffett · Reading rank 16 · in 47 other episodes
David draws a parallel between an anecdote he associates with Buffett's shareholder letters and Harry Snyder's obsessive diligence.
Founder theme
Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
Les Schwab Pride in Performance
Les Schwab · Reading rank 28 · in 10 other episodes
David compares Harry Snyder's pay-and-people philosophy with Schwab's profit sharing and people-building.
Founder theme
Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
Conspiracy
Ryan Holiday · Reading rank 63 · in 8 other episodes
The Sugar King of Havana
John Paul Rathbone · Reading rank 227 · in 1 other episode
David uses Julio Lobo's sparsely attended funeral as a contrast for the lesson that founders are better served by accumulating friends and allies than enemies.
Founder theme · Cross-episode reference
Fearless Flyer
Trader Joe's · Reading rank 416 · in 3 other episodes
David identifies the Fearless Flyer as Trader Joe's content marketing and connects its Ogilvy-inspired approach with the word-of-mouth growth and loyal following discussed in Joe Coulombe's book.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works