The book this episode covers
Big Brown
Greg Niemann · Reading rank 233 · in 1 other episode
David recommends listeners buy and read the book for the full UPS story.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
David reads a passage from Zero to One that he says echoes the extreme-dedication culture described in the primary book.
Founder theme
Les Schwab Pride in Performance
Les Schwab · Reading rank 28 · in 10 other episodes
David applies Schwab's employee-profit-sharing system to Jim Casey's employee ownership.
Cross-episode reference · Founder theme
Elon Musk
Ashlee Vance · Reading rank 34 · in 9 other episodes
David calls Ashlee Vance's Elon Musk biography fantastic.
Cross-episode reference · Explicit praise
Copy This!
Paul Orfalea and Ann Marsh · Reading rank 84 · in 11 other episodes
David applies Orfalea's unfiltered-voicemail practice and decentralized-store information lesson.
Founder theme
Driven
Larry H. Miller with Doug Robinson · Reading rank 105 · in 10 other episodes
Cross-episode reference
Overnight Success
Vance H. Trimble · Reading rank 157 · in 4 other episodes
David calls the FedEx founding story incredible and recommends the book and its episode.
Cross-episode reference · Explicit praise
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works