The book this episode covers
The King of Madison Avenue
Kenneth Roman · Reading rank 115 · in 4 other episodes
David calls the book fantastic and urges listeners to read it.
Cross-episode reference · Dedicated episode · Explicit praise
Books David recommends along the way
Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
David says he highly recommends Confessions of an Advertising Man.
Cross-episode reference · Explicit praise
Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
David says everyone should buy Ogilvy on Advertising, highlighting its closing chapter on six advertising giants.
Explicit praise
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
Cross-episode reference
The Score Takes Care of Itself
Bill Walsh with Steve Jamison and Craig Walsh · Reading rank 50 · in 17 other episodes
David tells listeners to pick up the book if they haven't read it, saying they'll like it.
Cross-episode reference · Explicit praise
The Unpublished David Ogilvy
David Ogilvy · Reading rank 139 · in 4 other episodes
Cross-episode reference
The Road
Cormac McCarthy · Reading rank 379 · in 1 other episode
David highly recommends The Road, describing being unable to put it down.
Explicit praise · Founder theme
Tested Advertising Methods
John Caples · Reading rank 396 · in 1 other episode
David draws the lesson of 'stealing from the best' from Ogilvy's reliance on John Caples' book.
Founder theme
The Theory and Practice of Selling the Aga Cooker
David Ogilvy · Reading rank 419 · in 1 other episode
David highlights lessons on salesmanship and self-promotion drawn from Ogilvy's Aga cooker sales manual.
Founder theme
Also mentioned
Berkshire Hathaway Letters to Shareholders
Warren Buffett · Reading rank 16 · in 47 other episodes
Cross-episode reference
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference
Freedom's Forge
Arthur Herman · Reading rank 245 · in 6 other episodes
David reuses the 'suction cup' phrase from Freedom's Forge to describe Ogilvy's habit of extracting information from others.
Cross-episode reference · Founder theme
Blood, Brains, and Beer
David Ogilvy · Reading rank 472
David introduces Ogilvy's 1978 autobiography, explains the childhood experiment behind its title, and contrasts the affectionate but unsuccessful father Ogilvy described with the formidable, successful grandfather he treated as a hero and blueprint.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works