Reading rank 398
Tested Advertising Methods
, subject: Direct marketing and advertising methods, 1932
The advertising book Ogilvy relied on in his own work, and a concrete case of stealing from the best.
15
Coverage Score
2
Scored evidence
About the book
First published in 1932, the book explains how advertisers can replace guesswork with measured response, stronger headlines, and repeated testing of copy and offers.
Why read it
Best if You write advertising or sales copy and want to go straight to a source Ogilvy himself built on.
Key themes
- Stealing from the best
- A book for a whole agency
Evidence and original sources
Sources: official Founders episodes — #169, #189
This record is supported by 2 public evidence rows linked to original Founders episodes.
- David Ogilvy (The King of Madison Avenue) — David draws the lesson of 'stealing from the best' from Ogilvy's reliance on John Caples' book.
- David Ogilvy (The book I've given as a gift the most) — David reads Ogilvy's list of the most useful advertising books that everyone at his agency should read, including Tested Advertising Methods by John Caples.