The book this episode covers

Steve Jobs and the NeXT Big Thing
Randall E. Stross · Reading rank 60 · in 8 other episodes
At the close, David says he cannot recommend the paired study enough, calls NeXT's failure important to study, and directs listeners to purchase links for both this book and Return to the Little Kingdom.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way

Creative Selection
Ken Kocienda · Reading rank 7 · in 19 other episodes
The host recommends Creative Selection to anyone designing products, citing its inside account of Apple's product development process.
Explicit praise

Return to the Little Kingdom
Michael Moritz · Reading rank 54 · in 14 other episodes
The host recommends the prior episode's book for context on what happens when a revolutionary product succeeds early, contrasting it with NeXT's outcome.
Cross-episode reference · Explicit praise
Also mentioned

Becoming Steve Jobs
Brent Schlender and Rick Tetzeli · Reading rank 8 · in 20 other episodes
Cross-episode reference


Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works