The books this episode covers
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
David highly recommends reading Claude Hopkins's autobiography My Life in Advertising.
Dedicated episode · Explicit praise · Reread language
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
David calls Scientific Advertising probably the most important book ever written on advertising.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
Estée
Estée Lauder · Reading rank 23 · in 7 other episodes
David says he has read Estée Lauder's autobiography multiple times.
Cross-episode reference · Reread language
Four Seasons
Isadore Sharp · Reading rank 343 · in 1 other episode
David draws a founder theme about enduring pain to build excellence from Isadore Sharp's Four Seasons autobiography.
Founder theme
Also mentioned
Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
David applies a first-principles quote from Zero to One to a sponsor's advertising platform.
Founder theme
A Mind at Play
Jimmy Soni and Rob Goodman · Reading rank 41 · in 10 other episodes
David draws a parallel founder theme between Claude Shannon's biography and Claude Hopkins about treating work as play.
Cross-episode reference · Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works