The book this episode covers

I, Steve
Steve Jobs, edited by George Beahm · Reading rank 348
David draws the theme that enduring founders repeat a small set of core principles across decades.
Dedicated episode · Founder theme
Books David recommends along the way

Becoming Steve Jobs
Brent Schlender and Rick Tetzeli · Reading rank 8 · in 20 other episodes
David calls this his favorite Steve Jobs biography.
Cross-episode reference · Explicit praise

In the Company of Giants
Rama Dev Jager and Rafael Ortiz · Reading rank 27 · in 22 other episodes
Cross-episode reference

Churchill
Paul Johnson · Reading rank 65 · in 8 other episodes
David calls Paul Johnson’s Churchill biography fantastic.
Explicit praise · Cross-episode reference

Mark Leonard's Shareholder Letters
Mark Leonard · Reading rank 333 · in 1 other episode
Cross-episode reference

The Tim Ferriss Show #596
Tim Ferriss · Watch & Listen
David calls a Tim Ferriss Show interview with Ed Thorp fantastic.
Explicit praise
Also mentioned

Made in Japan
Akio Morita with Edwin M. Reingold and Mitsuko Shimomura · Reading rank 21 · in 21 other episodes
David draws a founder theme about learning from a predecessor's ideas and then improving on their mistakes, in connection with Sony's Akio Morita.
Cross-episode reference · Founder theme

A Mind at Play
Jimmy Soni and Rob Goodman · Reading rank 41 · in 10 other episodes
David calls a Claude Shannon biography he read for a much earlier episode fantastic.
Cross-episode reference · Explicit praise

Jony Ive
Leander Kahney · Reading rank 43 · in 6 other episodes
David uses the book's netbook passage as a mental model for refusing a cheap imitation and creating a new category.
Cross-episode reference · Founder theme

Return to the Little Kingdom
Michael Moritz · Reading rank 54 · in 14 other episodes

Steve Jobs and the NeXT Big Thing
Randall E. Stross · Reading rank 60 · in 8 other episodes



Insisting on the Impossible
Victor K. McElheny · Reading rank 102 · in 9 other episodes
Cross-episode reference

A Triumph of Genius
Ronald K. Fierstein · Reading rank 158 · in 6 other episodes
Cross-episode reference


Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works