I, Steve: Steve Jobs in His Own Words
, subject: A topic-organized collection of Steve Jobs quotations, 2011
Steve Jobs, in his own words, on repeating a few core principles, putting product before money, marketing what helps people, and passing on netbooks to build something better.
About the book
George Beahm arranges Jobs's public statements by topic, presenting a compact collection of quotations on leadership, product design, Apple, work, and life rather than a narrative autobiography.
Why read it
Best if you are weighing a cheaper entry into an existing category against building a better new one, or working out how to market a product you believe genuinely helps people.
Key themes
- Master a few fundamentals
- Product first, then market it well
- Build a better category
Evidence and original sources
Source: official Founders episode — #249
This record is supported by 7 public evidence rows linked to original Founders episodes.
- Steve Jobs In His Own Words — David introduces iSteve as the book this bonus episode is built around.