The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies

The Wright Brothers

David McCullough · Reading rank 15 · in 12 other episodes

David calls McCullough's Wright Brothers biography fantastic.

Cross-episode reference · Explicit praise · Reread language

Scientific Advertising

Claude C. Hopkins · Reading rank 43 · in 10 other episodes

David describes buying multiple copies of Claude Hopkins' Scientific Advertising and cites Hopkins' principle that a dramatic product demonstration beats any amount of persuasive writing.

Founder theme

Churchill

Paul Johnson · Reading rank 65 · in 8 other episodes

David says he learned from a Churchill biography he recently read that Churchill never underestimated an opponent — no title or author given.

Founder theme

Michael Jordan

Roland Lazenby · Reading rank 97 · in 6 other episodes

David references a Michael Jordan biography, recalling from memory a story about Jordan's early basketball camp performance — no title or author given.

Founder theme

I Invented the Modern Age

Richard Snow · Reading rank 123 · in 5 other episodes

David returns to a passage in I Invented the Modern Age to illustrate Ford's refusal to submit to the Selden patent coalition.

Founder theme

My Life in Advertising

Claude C. Hopkins · Reading rank 36 · in 13 other episodes

Cross-episode reference

The River of Doubt

Candice Millard · Reading rank 120 · in 4 other episodes