The book this episode covers
Time to Make the Donuts
William Rosenberg with Jessica Brilliant Keener · Reading rank 333 · in 1 other episode
David frames the book as a cautionary lesson: even a smart, capable founder made repeated mistakes, and readers should learn from that experience.
Dedicated episode · Founder theme
Books David recommends along the way
Les Schwab Pride in Performance
Les Schwab · Reading rank 28 · in 10 other episodes
David applies Schwab's store-level incentives to Rosenberg's desire to make employees and franchisees wealthy.
Cross-episode reference · Founder theme
Total Recall
Arnold Schwarzenegger with Peter Petre · Reading rank 55 · in 11 other episodes
David highly recommends Total Recall, calling it one of the craziest books he's read.
Cross-episode reference · Explicit praise · Founder theme
The Founders
Jimmy Soni · Reading rank 67 · in 13 other episodes
David says he had a hard time putting down an advance copy of Jimmy Soni's The Founders and highly recommends it.
Explicit praise · Founder theme
Copy This!
Paul Orfalea and Ann Marsh · Reading rank 84 · in 11 other episodes
David compares Rosenberg's store visits with Orfalea's practice of traveling among Kinko's locations to collect ideas.
Founder theme
Also mentioned
Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
A Mind at Play
Jimmy Soni and Rob Goodman · Reading rank 41 · in 10 other episodes
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works