The book this episode covers

Estée
Estée Lauder · Reading rank 23 · in 7 other episodes
David urges listeners to buy the book and offers a purchase link.
Cross-episode reference · Dedicated episode · Explicit praise · Founder theme · Reread language
Books David recommends along the way

Zero to One
Peter Thiel with Blake Masters · Reading rank 5 · in 48 other episodes
David quotes Peter Thiel's principle that superior sales and distribution can create a monopoly without product differentiation, applying it to Lauder's approach.
Founder theme

The Invisible Billionaire
Jerry Shields · Reading rank 19 · in 15 other episodes
Cross-episode reference

Setting the Table
Danny Meyer · Reading rank 26 · in 14 other episodes
David calls Danny Meyer's book fantastic.
Cross-episode reference · Explicit praise · Founder theme
Paul Graham's Essays
Paul Graham · Reading rank 29 · in 11 other episodes
David calls Paul Graham’s essays fantastic while recommending his writing on finding work you love.
Explicit praise
Relentlessly Resourceful
Paul Graham · Reading rank 156 · in 6 other episodes
David cites Paul Graham's essay “Relentlessly Resourceful” as the clearest description of the art of entrepreneurship.
Explicit praise · Founder theme
How to Do What You Love
Paul Graham · Reading rank 246 · in 4 other episodes
David praises Paul Graham's essays generally and says this essay paired well with Gurley's talk.
Explicit praise

Running Down a Dream, How to Succeed and Thrive in a Career You Love
Bill Gurley · Watch & Listen · in 21 other episodes
David highly recommends the talk and cites it as a major influence on his approach to founders.
Explicit praise
Also mentioned

My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference

Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
Cross-episode reference
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works