The book this episode covers
The Unpublished David Ogilvy
David Ogilvy · Reading rank 139 · in 4 other episodes
David highly recommends this book, and Ogilvy's own books generally, for the full story.
Dedicated episode · Explicit praise · Founder theme
Books David recommends along the way
Berkshire Hathaway Letters to Shareholders
Warren Buffett · Reading rank 16 · in 47 other episodes
David uses Buffett’s judgment from the shareholder letters to frame David Ogilvy as a genius.
Founder theme
Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
David calls this and the other listed Ogilvy books fantastic.
Cross-episode reference · Explicit praise
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
David directly recommends picking up Scientific Advertising.
Explicit praise
The King of Madison Avenue
Kenneth Roman · Reading rank 115 · in 4 other episodes
David calls this and the other listed Ogilvy books fantastic.
Cross-episode reference · Explicit praise
Professional Amateur
Thomas Boyd · Reading rank 202 · in 1 other episode
David calls Professional Amateur absolutely fantastic.
Cross-episode reference · Explicit praise
Tested Advertising Methods
John Caples · Reading rank 396 · in 1 other episode
David reads Ogilvy's list of the most useful advertising books that everyone at his agency should read, including Tested Advertising Methods by John Caples.
Explicit praise
The Theory and Practice of Selling the Aga Cooker
David Ogilvy · Reading rank 419 · in 1 other episode
David reads highlights from Ogilvy's Aga manual on expectations, competitor differentiation, product knowledge, social proof, objection handling, and avoiding mention of competitors.
Founder theme
Also mentioned
Titan
Ron Chernow · Reading rank 10 · in 29 other episodes
David connects Rockefeller's practice of hiring exceptional people before having a role for them to the value of scarce talent.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works