The book this episode covers
The Dodge Brothers
Charles K. Hyde · Reading rank 181 · in 3 other episodes
After identifying the opening reading as an excerpt from the book, David says it describes why listeners should spend time studying the book.
Founder theme · Dedicated episode · Explicit praise
Books David recommends along the way
Against the Odds
James Dyson · Reading rank 1 · in 25 other episodes
David applies James Dyson’s lesson that editorial publicity can outperform advertising to the Dodge brothers’ use of Detroit newspapers to attract car builders. He tentatively recalls episode #25, whose official notes identify Against the Odds: An Autobiography as its source.
Cross-episode reference · Founder theme
Pale Rider
Laura Spinney · Reading rank 408
David strongly recommends Pale Rider while discussing the Spanish flu and says he listened to its audiobook a few weeks earlier. The publisher identifies the work as Laura Spinney’s history of the pandemic.
Explicit praise
Also mentioned
My Forty Years with Ford
Charles E. Sorensen with Samuel T. Williamson · Reading rank 127 · in 6 other episodes
Cross-episode reference
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works