The book this episode covers
Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
Host repeatedly praises the book as one he's glad came into his life, calling it great and beautiful.
Dedicated episode · Explicit praise
Books David recommends along the way
Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
Cross-episode reference
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
Cross-episode reference
Wild Company
Mel Ziegler and Patricia Ziegler · Reading rank 211 · in 3 other episodes
Cross-episode reference
Kitchen Confidential
Anthony Bourdain · Reading rank 383 · in 3 other episodes
David draws on Kitchen Confidential's account of restaurant work as an outsider trade to compare the changing public prestige of chefs with the low status once attached to advertising.
Founder theme
Also mentioned
Setting the Table
Danny Meyer · Reading rank 26 · in 14 other episodes
David briefly refers to Setting the Table when discussing how the restaurant industry changed.
Founder theme
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works