The book this episode covers
Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin Freiberg and Jackie Freiberg · Reading rank 98 · in 4 other episodes
David identifies Nuts! as the book behind this episode and uses it as his central source for Herb Kelleher's business philosophy and Southwest Airlines' history.
Dedicated episode
Books David recommends along the way
Creative Selection
Ken Kocienda · Reading rank 7 · in 19 other episodes
David uses the book's Safari story to argue that excellence begins by choosing and communicating one specific product priority, then repeatedly refining it.
Founder theme
Also mentioned
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works