The book this episode covers
Wild Company
Mel Ziegler and Patricia Ziegler · Reading rank 211 · in 3 other episodes
The host describes sampling the book, buying it immediately, and finishing it within two days, praising the authors as storytellers.
Dedicated episode · Explicit praise
Also mentioned
Built From Scratch
Bernie Marcus, Arthur Blank, with Bob Andelman · Reading rank 195 · in 3 other episodes
David applies Built From Scratch's Ross Perot financing story to a pricing lesson: a differentiated offer can gain perceived value when its price rises.
Cross-episode reference · Founder theme
The Republic of Tea
Mel Ziegler, Patricia Ziegler, and Bill Rosenzweig · Reading rank 199 · in 3 other episodes
Cross-episode reference
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works