The book this episode covers

Money Talks, Bullshit Walks
Ben Johnson · Reading rank 348
David draws on the book's repeated Zell maxims to emphasize the founder theme of repetition.
Dedicated episode · Founder theme
Books David recommends along the way

The Defiant Ones
Allen Hughes · Watch & Listen · in 11 other episodes
David calls The Defiant Ones one of his favorite documentaries, possibly his favorite, identifies its Jimmy Iovine and Dr. Dre subject, and says it is excellent.
Explicit praise
Also mentioned

The Invisible Billionaire
Jerry Shields · Reading rank 19 · in 15 other episodes
David cites a matching cost-control anecdote from The Invisible Billionaire about Daniel Ludwig to reinforce a founder theme.
Founder theme

Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works