The book this episode covers
Instant
Christopher Bonanos · Reading rank 66 · in 6 other episodes
David closes by directing listeners to read the book for the full story.
Founder theme · Dedicated episode · Explicit praise · Reread language
Books David recommends along the way
Becoming Steve Jobs
Brent Schlender and Rick Tetzeli · Reading rank 8 · in 20 other episodes
David mentions he has started rereading Becoming Steve Jobs alongside his Edwin Land research.
Reread language
Made in Japan
Akio Morita with Edwin M. Reingold and Mitsuko Shimomura · Reading rank 21 · in 21 other episodes
David tells listeners to listen to prior coverage and read Made in Japan.
Cross-episode reference · Explicit praise
Tao of Charlie Munger
David Clark · Reading rank 35 · in 10 other episodes
David uses the book's business-survival observation to frame Land's eventual failure.
Founder theme
My Life in Advertising
Claude C. Hopkins · Reading rank 36 · in 13 other episodes
Cross-episode reference
Scientific Advertising
Claude C. Hopkins · Reading rank 43 · in 10 other episodes
David applies Hopkins's dramatic-demonstration principle from Scientific Advertising to Polaroid's and Jobs's product demos.
Founder theme
How to Turn Down a Billion Dollars
Billy Gallagher · Reading rank 203 · in 4 other episodes
Cross-episode reference
Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works