Edward L. Bernays (Public Relations, Advertising, & Persuasion)

Shoe Dog

Phil Knight · Reading rank 3 · in 24 other episodes

David uses Phil Knight's biography to argue that genuine belief in a product is what makes selling effective.

Founder theme

Titan

Ron Chernow · Reading rank 10 · in 29 other episodes

David explicitly says he just reread Titan.

Cross-episode reference · Reread language

Ogilvy on Advertising

David Ogilvy · Reading rank 37 · in 16 other episodes

David highly recommends buying this book and calls it fantastic.

Cross-episode reference · Explicit praise · Founder theme

The Dao of Capital

Mark Spitznagel · Reading rank 58 · in 9 other episodes

David says the entire book concerns roundabout, indirect, circuitous approaches.

Cross-episode reference · Founder theme

The Man Who Sold America

Jeffrey L. Cruikshank and Arthur W. Schultz · Reading rank 136 · in 4 other episodes

David calls this Albert Lasker biography fantastic.

Cross-episode reference · Explicit praise

The Fish That Ate the Whale

Rich Cohen · Reading rank 2 · in 38 other episodes

Cross-episode reference