The book this episode covers

Hard Drive
James Wallace and Jim Erickson · Reading rank 6 · in 23 other episodes
David directly recommends picking up and reading Hard Drive.
Dedicated episode · Explicit praise
Books David recommends along the way

Confessions of an Advertising Man
David Ogilvy · Reading rank 20 · in 23 other episodes
Cross-episode reference

Marc Andreessen's Blog Archive
Marc Andreessen · Reading rank 25 · in 14 other episodes
David highly recommends Andreessen’s free blog archive.
Cross-episode reference · Explicit praise · Founder theme

Ogilvy on Advertising
David Ogilvy · Reading rank 37 · in 16 other episodes
David cites David Ogilvy's Ogilvy on Advertising, says he has podcasted on it, and recommends it to anyone selling anything.
Explicit praise

Return to the Little Kingdom
Michael Moritz · Reading rank 54 · in 14 other episodes
Cross-episode reference

Each note is a short paraphrase of why David brings the book up. Book pages show every piece of evidence and its review status. How ranking works