We Were Burning
, subject: Japanese electronics-industry founders of the 1960s and 1970s, 1999
A study of how Akio Morita and Sony gave later Japanese electronics founders a concrete reason to believe they could start companies of their own.
About the book
The book follows about a dozen microelectronic technologies, including microchip cameras and liquid crystal displays, from American laboratories to their application in Japanese consumer products such as digital calculators, watches, synthesizers, camcorders, and compact disc players.
Why read it
Best if you want to understand how later Japanese electronics founders drew confidence from studying Akio Morita and Sony before starting companies of their own.
Key themes
- A predecessor's success becomes permission
- Influence can span founder generations
Evidence and original sources
This record is supported by 1 public evidence rows linked to original Founders episodes.
- Akio Morita: Founder of Sony — David says the book shows Japanese electronics founders studying Akio Morita and Sony and drawing confidence to start their own companies decades later.