Reading rank 472

The Tipping Point

Malcolm Gladwell, subject: How ideas, trends, and social behaviors cross thresholds and spread, 2000

A book about the tipping moment: the breakpoint where a situation stops changing gradually and shifts state.

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Coverage Score
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Scored evidence

About the book

The book uses social epidemics to explore how small, targeted changes can accelerate the spread of products, ideas, and behavior.

Why read it

Best if you suspect your company or market is nearing a breakpoint and want a clearer way to think about tipping moments.

Key themes

  • Tipping moments as breakpoints
  • Reading the signals before a breakpoint

Evidence and original sources

Source: official Founders episode — #90

This record is supported by 1 public evidence rows linked to original Founders episodes.