Watch & Listen
Steve Jobs interview with Michael Moritz
, subject: Decision-making and taste, 1983
A short, specific claim: taste isn't innate — it forms from getting things wrong.
2
Coverage Score
1
Scored evidence
About this work
Jobs traces his approach to product design to everyday objects such as Cuisinarts and Volkswagens and explains how making and correcting mistakes sharpens aesthetic judgment.
Why explore it
Best if you are a founder, maker, or operator trying to understand how mistakes can shape better judgment and taste, not just avoid them.
Key themes
- Taste is shaped by mistakes
- Avoiding mistakes has a cost
Evidence and original sources
This record is supported by 1 public evidence rows linked to original Founders episodes.
- Ken Griffin: Founder of Citadel and Citadel Securities — David uses Jobs's comments on taste as a byproduct of mistakes to echo Ken Griffin's point about repetition.