Reading rank 430
Jogging
, subject: A book about jogging that sold millions of copies., 1967
A book cited for unintentionally growing the running market it wasn't trying to create.
4
Coverage Score
1
Scored evidence
About the book
The book set out exercise routines Bowerman brought back to Eugene, Oregon after observing Lydiard's fitness-focused running groups, and it sold more than a million copies.
Why read it
Best if you want a case where a book's importance comes from an effect it never intended, not just from its content.
Key themes
- An unintended market mover
- Judging a book by what it caused
Evidence and original sources
This record is supported by 1 public evidence rows linked to original Founders episodes.
- Phil Knight: Founder of Nike — David draws a market-expansion theme from Bowerman's Jogging book unintentionally growing the running market.