Reading rank 145
The Eternal Pursuit of Unhappiness
, subject: David Ogilvy's creative habits and company culture, 2009
A short handbook of creative habits that David uses to examine company culture and resistance to complacency.
98
Coverage Score
6
Scored evidence
About the book
Ogilvy & Mather’s handbook presents eight virtues of creative work: courage, idealism, curiosity, playfulness, candor, intuition, free-spiritedness and persistence.
Why read it
Best if you want concrete principles for a creative team’s culture and a way to think about improving work without becoming complacent.
Key themes
- Replace habits that weaken creative work
- Keep questioning the work
Evidence and original sources
Sources: official Founders episodes — #343, #346
This record is supported by 9 public evidence rows linked to original Founders episodes.
- The Eternal Pursuit of Unhappiness: David Ogilvy — David explains the handbook’s eight creative habits and their opposing vices, including replacing politeness with candor, bureaucracy with free-spiritedness and giving in with persistence.
- How Walt Disney Built Himself — David explicitly references covering this book on episode 343.